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In-house productPre-launch

Masajed Connect

In-house product with community impact

An MK Dev & Growth product in pre-launch, presented with a transparent status.

Screenshot of the Masajed Connect website
Pre-launch

Context / problem

Community organisations need simple tools to better organise information and interactions.

Objective

Design a clear, useful product that can be tested progressively before its official launch.

Delivered solution

  1. Defining the MVP scope and priority journeys.

  2. Building a first product experience that can be explored.

  3. Transparent communication about the pre-launch status.

Key constraints

  • Don't present the product as officially launched.
  • Show the vision without promising unfinished features.

Verifiable result

An in-house product ready to be presented, tested and improved before launch.