Conversion & analytics
Turn a larger share of your visitors into qualified enquiries, with smooth journeys and clear measurement.
Typical use cases
- B2B lead generation
- Quote request funnel
- SaaS launch page
- Form optimisation
Estimated timeline: 2 to 3 weeks to redesign the journey and set up tracking.
Who it's for
Who is this offer for?
Companies and founders who already have steady traffic but whose number of enquiries or sign-ups remains disappointing.
Scope and conditions:
I favour ethical, privacy-compliant measurement that can be used directly for business decisions.
Pain points
The problems I remove
Steady traffic but very few forms submitted or calls made each month.
No idea where visitors drop out of the contact journey on the site.
Forms that are too long, poorly suited to smartphones or off-putting for prospects.
Concrete deliverables
What I build for you
High-impact landing pages, optimised contact forms and analytics dashboards that turn your visitors into real business opportunities.
A usability audit pinpointing friction in the conversion funnel
Persuasive landing pages with a clear value proposition, reassurance and proof
Clean conversion tracking setup (GA4 or a privacy-friendly alternative)
A conversion dashboard and recommendations for continuous optimisation
Method
My 4-step delivery method
A progressive, transparent approach with regular checkpoints.
Journey analysis
Diagnosing visitor behaviour, drop-off points and areas of hesitation.
Offer & CTA overhaul
Simplifying key messages, highlighting strong arguments and redesigning forms.
Event tracking
Configuring key events (call clicks, form starts and form submissions).
Iterations & ROI measurement
Analysing first results and making continuous adjustments to maximise conversion.
Real cases
Related projects
BS Rent Car
A car-rental project, presented only within the approved scope.
AG Speed
An import-export reference showcasing the catalogue, quote requests and international positioning.
FAQ
Answers to common questions
How do you measure the success of the optimisation?
By the actual conversion rate: the percentage of visitors who take a concrete action (quote request, call, sign-up).
Does tracking slow the website down?
No. I set up lightweight scripts loaded asynchronously to keep LCP optimal and the experience smooth.
Do I have to show a cookie banner?
If I set up anonymised analytics that are exempt from consent under CNIL/GDPR guidance, the cookie banner can be avoided.
Ready to launch your CRO & analytics project?
Let's spend 30 minutes, with no commitment, scoping your need, estimating the effort and choosing the best technical approach.