Newsletter & email marketing
Stay in touch with your customers and prospects through a regular newsletter that reaches the inbox, not the spam folder.
Typical use cases
- Customer newsletter
- Prospect follow-up
- Product announcements
- Non-profit newsletter
Estimated timeline: Setup in 1 to 2 weeks, then monthly support.
Who it's for
Who is this offer for?
SMEs, shops, firms and non-profits with an untapped contact base, or that want a direct channel without depending on social-media algorithms.
Scope and conditions:
I only send to contacts who have consented: no purchased lists or unsolicited mass mailing. Content is always approved by you before sending.
Pain points
The problems I remove
Hundreds of customer contacts sitting in a file, never followed up.
Emails ending up in spam because the sending domain isn't configured properly.
Email tools billed per contact, whose cost keeps climbing as the list grows.
Concrete deliverables
What I build for you
Setting up and running your newsletter: a sending tool hosted on your side, a compliant sign-up form, on-brand templates, writing and sending campaigns, and tracking results.
Setup of a sending tool (self-hosted or third-party depending on your volume) and SPF, DKIM and DMARC configuration for your domain
A sign-up form with double opt-in, one-click unsubscribe and GDPR notices
A responsive email template matching your brand guidelines
Writing, sending and a monthly review of campaigns: open rates, clicks and unsubscribes
Method
My 4-step delivery method
A progressive, transparent approach with regular checkpoints.
Editorial scoping
The newsletter's goal, audience, frequency, tone and themes for the first issues.
Technical setup
Sending tool, domain authentication, sign-up form and import of contacts who have consented.
Template design
An on-brand template, tested on the main email clients and on mobile.
Sending & follow-up
Writing, your approval, sending and a quantified review of each campaign.
FAQ
Answers to common questions
Why a self-hosted tool?
Beyond a few thousand contacts, tools billed per subscriber get expensive. An open-source tool installed on your server has no per-contact cost, and your data stays with you. For large volumes, I connect it to a specialised sending service.
Can I import my current contact list?
Yes, as long as those people agreed to receive your emails. For an old list or one of uncertain origin, I plan a re-confirmation campaign.
Who writes the newsletters?
I write them from your information and news, and nothing goes out without your approval. If you prefer to write yourself, I take care of the layout, sending and follow-up.
Ready to launch your Newsletter project?
Let's spend 30 minutes, with no commitment, scoping your need, estimating the effort and choosing the best technical approach.